Description

Director of Marketing - Visit Rapid City

Role Classification: Exempt

Department: Marketing

Directly Reports To: CEO

Date Last Updated: July 10, 2024

 
Role Description Overview

The Director of Marketing oversees Visit Rapid City’s efforts to enhance destination awareness and drive visitation to the region. This role requires strong collaboration skills to inspire creativity and enthusiasm among team members. Leading a diverse team of strategists, content creators, and designers, the Director of Marketing works closely with various departments, executive leaders, agencies, and community stakeholders.  

Key Qualifications

The Director of Marketing embodies a flexible, creative, and entrepreneurial spirit, with a deep passion for the mission, vision, and values of VRC. This role requires extensive marketing experience with knowledge in media buying, ad placement, performance tracking, destination research, and analyzing campaign success. Strong interpersonal, analytical, problem-solving, written and verbal communication, and presentation skills are essential, as well as effective collaboration across organizational departments. The Director of Marketing is highly organized and disciplined, ensuring timely follow-up with staff, partners, and employees to meet business objectives.   

Key Responsibilities

     Lead all efforts related to the development and execution of the annual Visit Rapid City Marketing Plan. Collaborate and delegate as appropriate to internal marketing staff, sales staff, digital agencies, media agencies, and social media agencies to achieve KPIs

     Directly manages the marketing team and is responsible for internal workflows, ensuring integration across platforms, initiatives, and team members

     Oversee strategy development, media plan development, advertising purchases, website development/maintenance, public relations, social media efforts, copywriting, and in-house creative

     Champion data and market research to make marketing decisions, measure success, and gain actionable insights

     Resolve challenges, brainstorm solutions, and provide training opportunities to ensure the marketing team performs above standard

     Create and manage departmental P&L and work closely with CEO to develop the annual budget

     Collaborate closely with marketing team to offer strategic guidance for advertising and marketing, enabling them to ensure seamless alignment of all creative outputs with Visit Rapid City’s brand identity

     Work with the sales team to advance Visit Rapid City’s position in the industry as a premier location for conventions and sporting events

     Build and oversee relationships and contracts with outside agencies and vendors in support of Visit Rapid City brands/marketing strategy. Ensure all advertising recommendations and media buying strategies are on-point with the leisure, meeting, and sports markets to ensure key metrics are being met and key learnings are being implemented

     Responsible for regular reporting to executive leadership, board, and industry as appropriate and at the direction of the CEO. The Director of Marketing will report monthly, quarterly, and/or annually on key organizational KPIs, campaign performance, and important marketing initiatives

Organizational Values Alignment 

The Director of Marketing is expected to exemplify Visit Rapid City’s organizational values as follows:

      Adjust for Success - Embrace change. Be willing to pivot. Stay fluid. Stretch. 

      Best-In-Class - Execute thoughtfully. Hustle. Prioritize to maximize. Grow. Deliver knock-your-socks-off service.

      Lead with Passion and Positivity - Share your passion. Have a ridiculously sunny attitude. Take pride in your work.

      Communicate Relentlessly - Don’t let things fester. Be quick to clarify. Embrace friction. Stay open. Give others the benefit of the doubt.

Requirements

Role Requirements

Essential job functions required for this role are as followed:

      Ability to communicate effectively and courteously in a professional manner

      Ability to lift and carry objects up to 50 pounds on occasion

      Ability to lift and carry objects up to 30 pounds frequently

      Ability to stand for extended periods of time

      Ability to sit and squat

      Ability to hear and see

      Ability to stay alert at all times

      Ability to drive a car and hold a valid driver’s license

      Ability to be in attendance on a daily basis and to arrive promptly for the start of the work day

      Ability to work flexible hours to adjust schedule to attend evening and weekend events, meetings, and conventions

      Ability to pass a drug test

      Ability to submit to a background/credit check