Description
Position Title: Assistant Director of Enrollment Management
Start Date: Open Until Filled
Type: 12-Month, Exempt
CHURCH FARM SCHOOL
1001 E. Lincoln Highway Exton, PA 19341
Apply by email: hr@gocfs.net. Include by separate attachments: cover letter, resume of qualifications and experiences and names, salary requirements, and contact information for three professional references. Please enter the position in the subject line of the email.
Why choose Church Farm School for your next career opportunity?
When you join our team, you will work with colleagues who are enthusiastic about our mission – preparing dynamic young men to become tomorrow’s changemakers through a transformative education rooted in curiosity, leadership development, engaged citizenship and the pursuit of excellence alongside one’s brothers. Church Farm School is an independent boarding and day school for boys in grades 9-12 in the Episcopal tradition founded in 1918 and located in Exton, PA. Additional information can be found at www.gocfs.net.
Church Farm School offers a competitive salary and benefits package including medical insurance, dental insurance, life insurance, time off including school breaks, 403(b) plan, as well as meals during the school year. Our beautiful 150-acre campus in Chester County, PA, affords our community the opportunity to access the Chester Valley Trail as well as utilize our onsite workout facilities. Church Farm School welcomes and celebrates diversity and is committed to creating an inclusive environment for all employees.
POSITION OVERVIEW
The Assistant Director of Enrollment Management serves as a critical member of the Enrollment Management leadership team at Church Farm School, responsible for effectively executing a CFS strategy to attract, enroll, and support mission-aligned students and families.
This role oversees the full new family pipeline from inquiry through enrollment, leads the school’s recruitment and yield strategy, and directs the financial aid (tuition assistance) program to ensure alignment with enrollment goals, access priorities, and long-term financial sustainability.
Working closely with the Director of Enrollment Management, the admissions team as a whole and in partnership with colleagues across academic, student life, and advancement teams, the Assistant Director builds strong external relationships, enhances the prospective family experience, and leverages data and analytics to inform strategic decision-making.
This position requires a dynamic blend of relationship-building, strategic leadership, operational management, and analytical rigor, with a deep commitment to access, affordability, and the mission of Church Farm School.
Requirements
POSITION SPECIFICS
Recruitment Strategy & Pipeline Management
Own and manage the new family pipeline from initial inquiry through enrollment, ensuring a seamless, responsive, and personalized experience.
Partner with the Director of Enrollment Management to establish annual enrollment targets and long-term pipeline goals.
Design and execute a comprehensive recruitment strategy, with particular focus on building strong pipelines in key geographic and strategic markets.
Develop and sustain partnerships with feeder schools, community-based organizations (CBOs), and educational consultants.
Represent the school externally through travel, school visits, community engagement, and strategic outreach initiatives.
Collaborate with admissions colleagues to ensure alignment of recruitment efforts across regions and constituencies.
Prospective Family Engagement & Visit Experience
Lead the design and execution of on-campus visit experiences, including tours, shadow days, overnight visits, and group programming.
Oversee major events such as Open Houses, Accepted Student/Family programs, and yield-focused programming.
Ensure that each touchpoint reflects a mission-aligned, welcoming, and high-quality experience for prospective families.
Partner with Marketing & Communications to align messaging, storytelling, and social media strategy across the recruitment funnel.
Yield Strategy & Enrollment Conversion
Partnering with the Director of Enrollment Management, manage and implement the school’s yield strategy, coordinating efforts across the admissions cycle.
Analyze funnel conversion points and implement strategies to improve application completion, acceptance, and enrollment rates.
Serve as an active member of the Admissions Committee, partnering with the committee and enrollment team to support strategic class shaping and decision-making.
Engage directly with prospective families to build trust, deepen relationships, and ensure successful enrollment outcomes.
Tuition Assistance Leadership
Conduct full administration of the school’s tuition assistance program, including:
o Application review and need analysis
o Award determination and communication
o Ongoing family engagement and support
Partner with the Director of Enrollment Management to:
o Align tuition assistance awards with enrollment priorities and tuition revenue goals
o Manage and monitor the tuition assistance budget responsibly
Serve as a key member of the Tuition Assistance Committee, contributing to policy, philosophy, and allocation decisions.
Exercise sound judgment in evaluating complex financial situations while maintaining equity, consistency, and confidentiality.
Communicate clearly and compassionately with families about affordability and access, supporting both enrollment and retention.
Enrollment Operations, Data, and Analytics
Oversee the school’s admissions CRM and enrollment workflow systems, ensuring accuracy, efficiency, and data integrity.
Strengthen pipeline visibility through data tracking, reporting, and forecasting tools.
Develop and deliver regular reports and dashboards to inform admissions strategy and senior leadership decision-making.
Use data to identify trends, refine recruitment strategy, and improve operational workflows.
Collaborate across departments to ensure alignment of systems and processes.
Leadership, Collaboration, and School-Wide Engagement
Contribute to school enrollment planning, budgeting, and strategic enrollment conversations
Partner closely with:
o Business Office (budgeting, billing, reconciliation)
o Marketing & Communications (messaging and brand alignment)
o Academic and Student Life teams (student experience alignment)
Participate fully in the life of the school, including:
o Admissions events
o Committee work
o Cross-functional initiatives supporting enrollment and retention
Contribute to conversations around access, affordability, and institutional positioning.
QUALIFICATIONS
Bachelor’s degree required; advanced degree preferred.
5–10 years of experience in enrollment management, financial aid, admissions, or a related field, preferably in an independent school setting.
Demonstrated experience managing tuition assistance programs and need-analysis systems (e.g., Clarity, SSS).
Strong analytical skills with the ability to interpret data and inform strategy.
Experience with CRM systems, dashboards, and enrollment reporting tools (e.g. Finalsite, Blackbaud, Excel).
Exceptional interpersonal and communication skills, with an ability to build trust with a wide range of constituencies.
Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
Demonstrated commitment to diversity, equity, inclusion, and belonging, particularly as it relates to access and affordability.
High degree of professionalism, discretion, and sound judgment in handling confidential information.
KNOWLEDGE, SKILLS, AND ABILITIES
Relational and mission-driven leader who connects authentically with families and partners.
Strategic thinker with strong execution skills.
Collaborative team player who thrives in a cross-functional environment.
Adaptable, solutions-oriented, and energized by growth and change.
Committed to continuous improvement and best practices in independent school enrollment.
Possess a valid driver’s license.
Able to pass all required clearances.
Able to work during traditional school hours as well as some evenings and weekends.
Travel domestically for recruitment and Church Farm School events. Estimated travel of up to 30%.
PHYSICAL REQUIREMENTS
Ability to work at a computer for extended periods.
Ability to move throughout a multi-building campus and off-site recruitment venues.
Ability to lift up to 20 pounds occasionally.
Ability to see, hear, and speak clearly to interact with individuals and groups.
Ability to travel to off-site functions using a personal and/or school-owned vehicle.
Church Farm School is an Equal Opportunity/Affirmative Action Employer. Church Farm School welcomes and celebrates diversity, and we are committed to creating an inclusive environment for all employees.
