Qiddiya is Saudi Arabia's future capital of entertainment, sports, and culture - a 360 km² mega-project just outside Riyadh. From F1-grade racetracks and theme parks to stadiums and performance venues, we're creating a destination like no other. This is more than a project - it's a national transformation. As construction accelerates, we're hiring ambitious talent to help shape it. If you're driven by scale, impact, and the chance to build something iconic from the ground up - Qiddiya is calling

Role Purpose

Lead the planning, coordination, and delivery of regional cultural programming, ensuring representation of Saudi regions through authentic, engaging, and high-quality cultural experiences aligned with overall programming objectives.

Key Responsibilities

Program Planning & Delivery
• Develop, produce, deliver, and manage detailed programming plans for all regional pavilions, aligned with the overall programming calendar
• Structure daily and seasonal schedules across regions to ensure diversity, balance, and continuous visitor engagement
• Coordinate delivery of performances, demonstrations, and experiences across regional zones

Cultural Representation & Content Development
• Curate authentic regional content in collaboration with regional entities and cultural stakeholders
• Ensure consistency in quality, storytelling, and visitor experience across all regional pavilions
• Define program requirements, themes, and cultural narratives for each region

Stakeholder & Government Coordination
• Manage relationships with regional representatives, government entities, and cultural institutions
• Coordinate participation, logistics, and readiness of all regional contributors
• Ensure alignment with stakeholder expectations and cultural objectives

Operational Integration & Readiness
• Coordinate with Operations, FM, and Asset teams to ensure readiness of all regional spaces
• Ensure program feasibility, scheduling, and capacity planning across pavilions
• Support setup, rehearsals, and live delivery across all regions

Performance & Continuous Improvement
• Monitor visitor engagement and attendance across regional programs
• Identify underperforming areas and implement improvements
• Ensure consistent delivery standards across all regional experiences
• Drive financial performance of regional programs through program planning, development, and delivery
• Work with Commercial to identify and develop revenue opportunities that support program financial sustainability
• Maintain strong knowledge of and relationships with regional cultural organizations and stakeholders
• Establish and manage relationships with relevant regional and international cultural entities and aligned programs/events
Key Success Metrics
• Participation of regional stakeholders
• Visitor engagement across regional pavilions
• Quality and authenticity of representation
• Delivery of regional program budget in line with approved targets

Required Skills & Competencies
• Strong understanding of Saudi regional culture and heritage
• Stakeholder coordination and relationship management
• Event/program delivery capability
• Cultural sensitivity and attention to detail
• Strong cross-functional collaboration skills across programming, commercial, marketing, and ecosystem teams
• Ability to balance cultural integrity with commercial objectives and outcomes

Requirements

- 6-10 years of experience, with a strong background in cultural programming, event management, or heritage-related initiatives

- Proven experience working with regional cultural programs, heritage initiatives, or community-based cultural activities

- Strong understanding of Saudi regional cultures, traditions, and heritage diversity

- Experience ensuring authentic representation and cultural accuracy across multiple contributors

- Demonstrated experience managing multiple stakeholders, including:

o Government entities

o Regional representatives

o Cultural institutions

- Ability to coordinate and align diverse stakeholders with varying expectations and requirements

- Experience working within structured or government-led environments is preferred

- Proven experience in planning and delivering multi-activity or multi-location programs

- Ability to manage parallel program streams across different zones or locations

- Experience translating high-level programming plans into detailed schedules and execution plans

- Experience working closely with operations teams to ensure program feasibility and delivery

- Understanding of site logistics, capacity management, and event constraints

- Ability to support delivery in live, fast-paced environments

- Experience in large-scale cultural festivals, national events, or destination programming

- Exposure to multi-regional or multi-cultural program environments

- Experience in pre-opening or activation phases is an advantage