Inside Sales Representative

Sunstate Equipment Co.: Where Safety and People are Core Values.

We care about our People and it shows!

Hiring Immediately; PAID WEEKLY!

Typical Schedule: Monday - Friday 7am to 5pm (Overtime Eligible!)

Pay starting at $24 to $31 per hour, dependent on experience, with quarterly performance bonus

Location: 4460 Moreland Ave. Conley GA 30288

The Inside Sales Representative (ISR) is a foundational commercial and operational role and an important talent pipeline for future leadership opportunities.

We are looking for driven, curious people who want to learn the equipment rental business, serve customers, contribute to a high-performing branch team and build a career with Sunstate.

ISRs operate in a fast-paced, safety-focused environment where they develop customer relationships, identify sales opportunities, recommend equipment solutions, and execute rental transactions with accuracy and urgency. The role provides broad exposure to our customers, equipment, sales process, and branch operations while developing the capabilities needed for positions of increasing responsibility.

Note: The Safety Sensitive Position may often drive as part of the essential job function and/or the position will work with and around heavy equipment.

Exceptional Perks

• $200, annual work boot allowance!
• Rent ANY of our equipment for FREE
• FREE Prescription Safety Glasses
• "My Holiday" Benefit lets you celebrate a holiday that's special to you without using PTO!
• Unique Vacation Overtime Averaging benefit that pays you overtime while you're on vacation!
• Robust overall Benefits available

Duties and Responsibilities:

Sales & Solution Orientation

• Engage customers confidently to uncover needs, recommend rental solutions, and expand orders through suggestive selling.

• Identify opportunities to earn new business, expand customer relationships and increase the value we provide with each transaction.

• Assist customers with equipment selection by understanding job site needs and Sunstate's fleet offerings.
• Participate in local sales campaigns, and seasonal equipment pushes to increase branch volume.

Outbound Prospecting & Lead Generation

• Maintain a steady cadence of outbound calls and follow-ups to drive revenue.
• Conduct proactive follow-up on leads generated from a variety of sources.
• Convert interest into rental opportunities and document all leads in Salesforce.

• Persistently follow up on opportunities, quotes and leads until there is a clear customer outcome.

Customer Service Excellence

• Respond to customer inquiries with urgency and professionalism.
• Support walk-in customers and phone calls, acting as a reliable first point of contact.
• Resolve service or rental issues promptly and empathetically to ensure satisfaction.
• Collaborate with internal teams to ensure seamless and timely communication with the customer.

Operational Execution & Systems Discipline

• Execute all steps in the rental cycle: reservations, contracts, deliveries, returns, and adjustments.
• Accurately process orders, collect documentation and input information into RentalMan (AS400).
• Ensure clean data in RentalMan and Salesforce to support seamless service delivery.
• Monitor open contracts daily to ensure timely billing and resolution of issues such as damages or disputes.

• Follow established safety, transportation, and operational procedures when supporting dispatch coordination and equipment delivery planning.

Cross-Functional Collaboration

• Partner with Dispatch, Yard, Service, and OSRs to ensure customer expectations are met.
• Communicate special requests, deadlines, or changes to ensure alignment across teams.
• Share qualified leads and maintain real-time communication.

Ownership, Urgency, and Resilience

• Balance multiple customer demands with discipline, follow-through, sound judgement, and urgency.

• Follow through relentlessly on customer commitments and sales opportunities.
• Stay positive and solution-oriented during busy periods and unexpected challenges.
• Take ownership of problems through resolution rather than simply handing them off.
• Ask for help when needed and support teammates when priorities shift.
• Maintain accuracy, safety and professionalism while moving with urgency.

Qualifications/Requirements:

What We're Looking For

We are looking for people who want to build a career, not simply fill a position. Prior equipment rental experience is not required. We hire for potential, work ethic and attitude, and we will teach you our business.

Successful Inside Sales Representatives:

• Work hard and take pride in getting things done. They bring energy and effort every day and are willing to do what it takes to serve the customer and support the team.
• Are driven to succeed. They set high standards for themselves, want to improve and are motivated by achieving results.
• Are persistent. They follow up, stay after opportunities and do not get discouraged when the first answer is no.
• Are curious and eager to learn. They ask good questions and want to understand our customers, equipment, systems, operations and the equipment rental business.
• Operate with urgency. They understand that our customers' time matters and respond quickly while maintaining accuracy and safety.
• Bring a great attitude. They are positive, resilient, adaptable and solution-oriented, particularly when the branch gets busy or circumstances change.
• Are great teammates. They communicate well, help others and work effectively across Sales, Dispatch, Yard, Service and Operations.
• Own their commitments. They follow through, communicate proactively and take personal accountability for customer and team outcomes.
• Communicate confidently and listen well. They are comfortable engaging customers by phone and in person, ask thoughtful questions and build relationships quickly.
• Want to grow. They seek feedback, continuously improve and have the desire and potential to take on increasing responsibility at Sunstate.
• Demonstrate a genuine commitment to safety and looking out for others.
• Are comfortable learning and using technology and business systems.

Education and Experience

• Associate or bachelor's degree preferred, but not required.
• Prior equipment rental experience is not required.
• Prior sales or customer service experience is helpful, but we place greater emphasis on work ethic, drive, curiosity, attitude and potential.
• Bilingual English/Spanish skills are a plus in applicable markets

Working Conditions:

WORK ENVIRONMENT: Majority of work is performed indoors with required exposure to the outdoors. Potential for exposure to outside elements. Use of personal protective equipment (PPE) such as safety glasses, gloves, etc., where required.

PHYSICAL DEMANDS: Requires presence at assigned workstation, extended periods of standing and sitting. May require some travel (training purposes, coverage at other branches, etc.) Ability to lift 25 lbs., occasionally lift 50 lbs., and possibly lift 90 lbs. with the assistance of a lifting aid.

HAZARDS: Awareness of inherent risk and exposure of the job, working amongst large industrial equipment. There may be exposure to chemicals such as gasoline, diesel fuel, propane, and cleaning solvents.

*Each employee has a duty to be fully alert (unimpaired physically or mentally) and capable of regularly working safely.